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Are you struggling to get good returns from your email marketing efforts? If so, now may be the time to make some changes to your strategy. Keep reading for some useful and practical tips to improve your email marketing efforts.

Use the Double Opens Strategy

When you implement the “double opens strategy,” more of your subscribers are going to open your emails. This will give you a much better chance of increasing revenue from your email campaigns.

The double opens strategy means you resend the same email to subscribers who didn’t open the initial email but add a different subject line. It’s estimated that seven out of 10 people on your email list won’t open the email the first time around. When you resend it to non-openers, you can boost open rates and improve email marketing ROI.

Create a Cliffhanger in Your Email Subject Line

What is the best way to encourage more people to open the emails you send? Engaging them is the obvious answer. But that’s not all.

You can easily hook your subscribers with the subject lines that create a cliffhanger. By creating a subject line that ends without an answer, readers are going to be more likely to open the email. Just don’t overuse this technique. If you use it too much, it will annoy your subscribers.

The Preheader Matters

The text included in the preheader matters. The more exciting the text here is, the better open rates you will see. Using the preheader space available is one of the easiest and most effective ways to increase overall engagement levels. Unfortunately, far too many people completely ignore this space.

It isn’t that they do not craft a preview text; they just rarely use it in a way that complements or supplements the subject lines they created. They also don’t give it the same attention that they do the subject lines.

You should learn to optimize your subject lines and your preheader text. This is going to help you get the best open rates possible.

Improving Email Marketing Conversions

If you want to improve your email marketing efforts and get more people to open the emails you send, keep the information here in mind. This is going to help you achieve the desired results with your emails and ensure they are reaching as many people as possible. Over time, this is going to result in more sales and more conversions.