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Search Engine Optimization, or SEO, is very important for any business with online customers. SEO determines how easy it is for people to find you when they search online. For example, if you sell lawn mowers, you want your website to appear on the first page of search results when people are looking to buy this type of equipment. Local SEO focuses on helping you target customers in your area.

Why Is Local SEO Important?

Focusing your marketing efforts on local customers usually makes the best financial sense. After all, why spend marketing dollars to reach people living across the United States if you only sell locally? You want your message to appear to the right people, which is often local homeowners or businesspeople.

Why do your local customers go online if your business is close by? This is actually very common. Most people these days search for products online before deciding which store to go to. They want to minimize the time spent on shopping, so they do some research ahead of time. If your brand appears in local search results, then it’s more likely you’ll get a lot of business.

Service businesses need a great online presence for the same reason. If people have a broken AC or need carpet cleaning, they usually look for solutions online. They may type “best carpet cleaners” or “carpet cleaners in X city” to choose a business. You want your business to appear as the ideal solution. Local SEO helps with all of this.

How Can You Improve Local Search Rankings?

To appear to local customers, your entire digital advertising strategy needs to revolve around your local market. This includes knowing what local customers are looking for and how they search for products. Keywords are one important part of any SEO campaign. To optimize your content locally, use keywords that contain location references.

For example, instead of the simple keyword “Honda car dealership,” you would include “Honda car dealership in (city name)”. It’s usually best to use both the city name and the state abbreviation in keywords. Don’t stuff articles with too many keywords, of course. Two or three instances is sufficient.

Another essential technique is to fill out your own Google My Business account. This gives Google information about your company to use when responding to search queries. Visitors can see ratings, reviews, pictures and information when they search for your industry. This really helps you grow your local customer base. Getting started isn’t complicated.