When a visitor lands on your website, would they be able to see what you do, what you offer, and quickly navigate from one location to another? Is your pricing transparent and easy to understand? Is your bounce rate higher than you think it should be?
If you are concerned about your website and the ability visitors have to use it, it may be time to upgrade or improve your web design. Keep reading for a few tips on how to improve your site’s usability.
Remove Unneeded Elements from Your Website
Some elements on your site may detract from the value of your message. Complicated animations, content that is too long, stocky images are just a few of the factors on this list.
Your audience has a minimal attention span. This means you must ensure a first impression that gets the main points across. This is done by posting short and powerful sections of content, related photos and icons, and concise headers. If you have all this right on your website, make sure you are not using any complicated jargon. This is only going to confuse your visitors.
Include Social Follow and Share Buttons
Creating great content offers will only take you so far if you are not allowing your visitors to share what you have posted. If you do not have any social share buttons on your site, you may be missing out on a lot of potential traffic that is generated by individuals who are currently reading your blog.
Use Powerful Calls-to-Action
After your visitors have landed on your website, will they know what to do next? If you do not provide some type of direction, they will not know what pages to look at or what actions to take.
Adding call to action buttons is one of the many ways that let your visitors known what they should do next. Without calls-to-action, your visitors may just bounce away without doing anything.
Ensuring Your Web Design Makes a Good Impression on Visitors
When it comes to a site’s design, there are many factors to consider. If you want a site that converts and gets you the desired traffic, then be sure to use the tips and information here. This is going to help ensure everything works out and that you get the results you want. Being informed and knowing what to do is the best way to ensure you achieve quality results.